• Facebook
• Twitter
• Flipboard
• Comments
• Print
• Email

Ex-Biden aide admits Sydney Sweeney saga proves why Dems keep losing

Fox News contributor Mary Katharine Ham discusses Democrats' refusal to return to Texas amid a lengthy redistricting battle and liberal outrage over Sydney Sweeney's American Eagle advertisement.

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down.

The make-up brand published their ad online on Tuesday, featuring Rife and drag queen "Heidi N Closet" portraying lawyers in a spoof legal commercial promoting inexpensive e.l.f cosmetic products. 

A slew of comments on the post took issue with Rife being in the ad, with many pointing to a domestic violence joke he told in 2023 as the reason he should’ve never been chosen for the ad campaign.

"You didn’t have the budget for a comedian who doesn’t joke about abuse?" one user asked on the Instagram post.

SYDNEY SWEENEY'S BROTHER MAKES CHEEKY 'GOOD JEANS' JOKE AFTER HIS AIR FORCE PROMOTION

Comedian Matt Rife's new cosmetics ad got backlash from social media users who brought up his old jokes in order to invalidate the new commercial. ((Photo by: Weiss Eubanks/NBCUniversal via Getty Images))

Make-up influencer account "kristians_makeup" wrote, "ELF IMMA HOLD UR HAND WHEN I SAY THIS…just cuz u got a drag QUEEN in the mix DOES NOT MEAN ITS A GREEN LIGHT FOR MATT RIFEEEGEE??!?" The comment received over 8,600 likes in less than a day.

Another said, "I thought you guys were cruelty free?!"

These and similar comments reflected a renewed backlash against the comedian for joking about a woman who had a black eye during his 2023 special, "Natural Selection." In the set, Rife told the story of eating at a Baltimore restaurant with a friend when they noticed their female server had a black eye. They questioned why the restaurant owners wouldn't have the employee work in the kitchen to avoid customers asking questions.

"Yeah, but I feel like if she could cook, she wouldn't have a black eye," Rife joked.

In response to the backlash he received from the joke, Rife doubled down, putting out a statement that directed social media users to a link offering an "apology" if they had ever been offended by a joke he told. The link brought users to a website where they could purchase special-needs helmets.

AMERICAN EAGLE FIRES BACK AT CRITICS AFTER SYDNEY SWEENEY CAMPAIGN SPARKS ONLINE BACKLASH

Heat for Rife's ad came days after actress Sydney Sweeney's American Eagle ad received backlash for referencing the actress' genetics. (American Eagle Instagram)

On e.l.f.’s TikTok page, bitterness towards Rife’s domestic abuse joke was on full display, with more users demanding the makeup brand drop him from the campaign.

"Nikkietutorials," a cosmetics influencer with almost 9 million followers commented, "aaaaaaandddd you lost me... Matt Rife out of ALL people? 😟 so disappointed."

Maddy Lucy Dan, a TikTok user with 1.4 million followers, rehashed the Rife controversy in the comments section, writing, "In Matt Rife’s Netflix stand-up special Natural Selection he opened with a domestic violence joke, implying a woman wouldn’t have a black eye if she could cook."

Another user added, "So y’all saw American Eagle and said… hold up, I can do that." 

The comment referenced actress Sydney Sweeney’s American Eagle jeans ad campaign that took heat online in recent days for its tagline, "Sydney Sweeney Has Great Jeans." Social media users and legacy media outlets alleged the tagline had a link to the "eugenics" movement.

CLICK HERE FOR MORE COVERAGE OF MEDIA AND CULTURE

• ·梅雨季到来，身心都要防“霉变”
• ·人教版七年级上册六单元作文：《伊甸园里》是神往的天堂
• ·五年级作文：《我的梦，中国梦》
• ·九节菖蒲植物图片,九节菖蒲植物图片
• ·avast怎样启动静默模式
• ·小偷凌晨狂拔4000斤芋头 芋头的功效与作用是什么？
• ·玩家热议颠覆原作世界观类MOD是否必要 《上古5》玩家感同身受
• ·知名游戏科技媒体数毛社Digital Foundry脱离IGN宣布独立
• ·XO酱鲜虾什锦炒饭：夏天里的简单快手食儿
• ·人教版七年级上册六单元作文：《女娲造人》在现实中飞翔
• ·男篮冲击四强收获三大利好！郭士强要复仇黎巴嫩，有望站上领奖台
• ·麦当劳更名“金拱门” 菜单与送餐进一步本土化
• ·智链全球，甬航未来│2025中国（宁波）国际物流与供应链博览会圆满落幕，开启行业新篇章
• ·综漫日常，我恶魔，愉悦至上
• ·苹果录屏功能在哪里设置
• ·人教版七年级上册六单元作文：《伊甸园里》是神往的天堂